Job Title

Job Description

The Senior Manager oversees the measurement, analysis, and optimization of advertising campaigns across various platforms. This position requires a blend of analytical expertise, strategic thinking, and effective communication skills to influence decision-making and achieve advertising objectives.

Key Responsibilities:

Campaign Measurement & Analysis:

* Oversee multiple research projects simultaneously from inception to completion.

* Develop measurement strategies and frameworks to evaluate advertising campaign performance.

* Implement tracking tools and methodologies to gather relevant data from multiple advertising channels.

* Conduct in-depth analysis of advertising metrics, including reach, engagement, conversion rates, ROI, and attribution models.

Insights Generation:

* Derive actionable insights from data analysis to enhance advertising strategies.

* Identify trends, patterns, and opportunities for optimization through data-driven approaches.

* Collaborate with cross-functional teams to translate insights into actionable recommendations.

Reporting and Visualization:

* Create comprehensive reports and dashboards to highlight campaign performance and insights.

* Present findings to stakeholders and senior management in a clear and compelling manner.

* Utilize visualization tools to communicate complex data effectively.

Optimization and Strategy Development:

* Collaborate with advertising teams to optimize campaigns based on insights and performance analysis.

* Provide strategic recommendations to improve targeting, messaging, and overall campaign effectiveness.

* Stay updated with industry trends and best practices to enhance measurement methodologies.

Client Communication and Presentation:

* Communicate effectively with clients to understand their objectives and expectations.

* Present insights and recommendations in a professional and persuasive manner.

Qualifications and Skills:

* Bachelor's degree in Marketing, Advertising, Business Analytics, or a related field.

* 5+ years of experience at a media, agency, brand or marketing agency that includes managing ad effectiveness research and insights for digital and traditional media

* 2+ Years Experience in Pharma or Health Marketing

* Ability to project manage multiple research projects and prioritize in time-sensitive environments.

* Strong analytical skills with the ability to translate complex data sets into actionable insights and effective sales presentations.

* Excellent communication and presentation skills to convey findings and recommendations effectively to both internal team and external clients is necessary.

* Fluent in MS Office tools (e.g., Excel, Powerpoint) as well as Google Suite (e.g., Sheets, Slides, etc.)

* Familiarity in analytics tools such as Google Analytics, Looker, etc.

* Familiarity with advertising platforms and ad-tech ecosystem is a plus.

Conclusion: The Senior Manager is a pivotal role responsible for leveraging data and analytics to optimize advertising strategies and drive business growth. This position requires a blend of analytical expertise, strategic thinking, and effective communication skills to influence decision-making and achieve advertising objectives.

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here:https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives.In addition,Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.