Description

• Develop and execute compelling and profitable brand plans that meet or exceed sales, gross margin, and EBIT targets.
• Develop and maintain the product portfolio, managing products through their life cycle from new product launch to discontinuation.
• Lead cross-functional innovation team to successfully navigate projects through the stage gate process.
• Provides leadership and development of comprehensive launch plan for all new products and line extensions, including customer presentations, 360-degree promotional plan, and marketing support.
• Work with sales to develop compelling customer programming, often participating in joint business planning sessions.
• Partner with internal creative and digital teams to develop insight-driven content that increases consumer purchases on shelf and via Ecomm/ Omnichannel.
• Represent the 'voice of the consumer' to the organization; be an expert with respect to the category and the competition.
• Facilitate marketing decisions and opportunities by staying abreast of category trends and insights by analyzing and reporting out on syndicated scan data, competitive landscape, market share, pricing action, and advertising.
• Develop Pricing Strategy for new and existing products to meet the category margin goals.

• Analytical Mindset: We value a leader who can analyze data from a variety of sources and draw actionable, impactful conclusions that set the strategy for in-market activation and new product development. We're growing our business, quickly, and seek someone with a bias for optimism and a knack for problem solving.
• Consumer-centricity: Everything we do is grounded in insight and human truth. The ideal candidate is a student of the marketing function, the CPG industry, and the human condition. They are passionate about delivering compelling and inspiring work.
• Collaboration & Communication: Our matrixed organization values teamwork, active listening, and trust. This job requires someone who can build and maintain effective cross-functional relationships, often across multiple geographies & time zones. Effective written and verbal communication is a must.
• Organization & Time Management: High-growth businesses move quickly. This person will be balancing multiple priorities / projects in a fast-paced, entrepreneurial environment. We need this person to maintain timelines and budgets, seeing the interdependencies of tasks and seeking help with roadblocks early.
• Detail Orientation: A commitment to accuracy and quality remains central to the job.

• College Degree (BA/BS) required; graduate degree (MBA) preferred.
• Minimum of 2-5 years brand marketing experience.
• Consumer Packaged Goods preferred, Pet industry a plus.
• Familiar with leading new product innovation initiatives. (pipeline management, cross-functional collab)
• Digital marketing experience a plus.
• Computer proficiency on all MS Office applications, advanced PowerPoint and Excel skills.
• Experience working with Scan Data, Nielsen or IRI, is preferred.

• Comprehensive Medical, Dental, and Vision Insurance.
• Free Life and Short-Term Disability Insurance.
• Health and Dependent Care Flexible Spending Accounts.
• 401k with a 3% company match and annual profit-sharing bonus!
• Paid vacation, holidays, and sick time.
• Employee Assistance Program.
• Discounts on Pet supplies, cell phones, movie tickets, gym memberships, and more.
• Education Assistance. (both college degrees and professional certifications).
• Referral Program with a cash bonus.